Edida Nageswara Rao Naidu, born on April 24, 1934 and died October 4, 2015, Edida was an Indian film producer in Telugu Cinema.

He owns the film production house Poornodaya Movie Creations in Tollywood.

Edina has produced Sankarabharanam, Swayam Krushi, Siri Siri Muvva and Swati Mutyam which were showcased at the Moscow Film Festival.

He has produced films with a classical touch in the 1970s and 1980s.

Edida was born to Sattiraju Naidu, in a Telugu Naidu family.

Some of the most memorable movies in Telugu film history like Sankarabharanam, Swathi Muthyam, Swayamkrushi etc. were produced by him.

Most of the movies produced by him won the National Film Award for best feature film in Telugu category, Nandi Awards and were screened in several international film festivals.

These films were also dubbed & released in the Russian Language.

Edida started his career as a theatre actor, film actor, dubbing artist and then ventured into film producing.

After he retired from the film production, He worked as a Telugu Film producer’s Council Secretary, Nandi Awards Committee Chairman and National Film Award Committee member.

Edida Nageswara Rao died on 4 October 2015 at a private hospital undergoing treatment for old-age related ailments.